Bindaas Best & Really Rottens, year 1 Volume 4

So its time for another round of BBRR – “Bindaas Best &
Really Rotten”. I thought with one of the biggest sporting event of the world I
will be witnessing a flood of new flicks to feast on. But nopes, I am a bit
disappointed. There was not only a drought of new ones, but even the ones that
came were pretty disappointing. However will be listing them as they are. And
again, these are the ones that I liked or hated, so…

Bindaas Best

1. Adidas
   – “Impossible is Nothing”

The one and only one that really kicked
me. Jose(pronounced ‘Hosae’) +10 – impossible is nothing. Just a twist in the
usual tag line, but the visual and concept – made me go ga ga. The laugh with
the call of “Beckenbauer”, the young beck jogging in to give a look of
disbelief! The argument of the goal or no goal and then icing on the cake the
call from mother for Jose and the game ending – “impossible is nothing”. How
close it is to the childhood fantasies we had… “Marvelouse”

2. Dettol
   – Cricket Field, Football recovery

For quite some time now, each
Dettol advert has touched me, so did these two. Though the cricket field one is
the more aired one, I liked the football recovery from the water tank too. The
look of the children after achieving the feat on the cricket field and the
victory smile when the ball is rescued, both makes you smile with pride.

3. Limca

Still the winner in the soft drink
adverts by an arms length. None of the other ones has put as good impression as
this one. So fresh and the tune so chirpy that you feel like humming it. And
may be the wet, rainy effect does the trick on me; however I like it and like
it very much.

4. Fiat
   Palio
   

I think I somehow have missed this
one earlier. It cam quite some time back, but being aired again recently. So I
thought about making amend to my mistake. It’s the one with the harrowed petrol
pump guy midst of no-where trying to sell gas to the Palio drivers, and they
asking for everything from direction to the loo, but petrol. Finally one asks
for petrol, and says “Do Rupayeka Dena!” – for his lighter. Good one!

I should mention about the recent
Ford Fiesta advert  – “Train se jayenge
– Go Fida”. Abhi has his killer attitude, and the advert is snappy; lots of
people complains that there is only Abhi and no product in the advert – yet I
liked it.

5. Coca
   Cola – Amir Khan

Well, though not as much as the
Limca one and neither as much as the lot that cam earlier from Amir, this one
is one of the better ones. At least from the soft drinks group. So it stays – that’s
it!

6. Mrs.
   Marino

Ooooooh! Ok, once more – oooooooh!
I just cant stop; like it or not, I love the manes of the females of my
species, and the connections it creates are all close to my heart. So –
ooooooooh!

That’s it – no more in the Bindaas
group this time. Lemme know if I have missed any!

Really Rotten

1. Pepsi
   TV

Nice concept – bakwas treatment.
The marketing concept might be cool and fetch some mileage for Pepsi, but the
creative department must have been on a holiday trip to chaibasa or murambawa
(I know chaibasa, don’t ask me where Murambawa is!). Apart from Priyanka’s
hair, you only have to subject your self to torture!

2. Tea
   Board of India

Again a nice concept, but what are
these? In some of the flicks, I am sure people would like to be a coffee
drinker instead. Tea board should be cautious or they would be doing some free
advertisement for the coffee sellers. I like my tea, so am fairly disappointed.

3. Sprite
   

Yuckie! Again I love Sprite (drink
most of all the Soft Drinks) – and don’t care if Sania wears the nose ring
because she hasn’t got a wedding ring yet. Again I remember those wonderful
sprite ads that made me like it… where are those creative teams?

4. Fastrack
   – Library

Well I still liked the first one
for the uniqueness of the treatment. But this one is “Zzimply Zzilly”. The
attempt of guys using the books for air is far far below than the “yess sir”.

5. Indica
   V2 – Diesel

Did you see this one? The one which
starts with the man going for fishing! When this one started I sat up to watch
it, expecting something really fab; and then a shattering anticlimax. Just hope
that the it disappears as fast as it shows that it moves.

6. Cream
   Bell
   

Most of the celebrity adverts fall
flat on their face; but a lift from the Kwality Walls advert? I was wondering
what happened here? Even the recent overtly suggestive Corneto advert is better
than this one.

7. Clinic
   All Clear – Ice Cool

They may be the hottest pain on the
big screen, but they can not create the magic on the small screen for Clinic
All Clear. Hair turning into ice? Last time I saw it was in Titanic, when
da-Caprio dies and sunk. Oh yes its also a regular scene with Johnny Bravo
though – John Abraham hopes to be Johnny Bravo?

8. 7 up

I hope Fido doesn’t commit suicide
watching himself with the dumbo babe of bollywood. I fully agree that the curvy
bottle of 7 Up is much better than the dumb damsel – but can we have this one
off the air ASAP? I feel sad for Fido!

Other mentions –

Very few other mentions this time too. Well I saw the recent
Moto Slim advert with Abhi. Again, its too much to have Abhi’s charm on the
small screen, but at least they have scored better than the Fiesta advert with
Abhi. But, then it still can not compete with the top Bindaas ones.