So it was a long time since I updated. As I said, I was working hard; working hard both at work and at home to find some time to catch the adverts on TV. Real tough yaar, given that most of the time that I am at home I am either sleeping or trying to keep it liveable. Anyways, finally its done, the third edition of BBRR
- State Bank Debit Card
This is the one where the ex pocket is shown laboring his day and night for a dry piece of bread. Much debated, but the idea is a real marvel; keeps u guessing and guessing till the last line. An execution and finish that all agencies should feel proud of.
- Hutch – don’t shoot / ringtones
Another feather in the Hutches crown. The public service messages not only make it mark, but will always be remembered for its wit. I agree they might not be for the general public, but are suddenly treats for all thinking minds. At times I wondered which is better the face of the kid or the ad itself.
Rang – kaun rakhe rang hindusthan ka rang – a riot of colors! A virtual spring fest of India. Visual appeal, mixed with the flavor of nationalism – a heady mix I must say. I saw another similar one – and was waiting to catch it again! I think it was for LIC, but never found it again. It was the only one which could have given a fight to this one.
- Voltas AC
Again a heady mix of emotion and simplicity. India the common factor. Can you ignore such a simple yet bright face? Is their a possible replacement? What I also liked is the control of the emotion that’s put into it.
In the hordes of soft drinks ads, once ad stands tall. No swipe at others, no hip jerks and no sickly whistling. Its pure idea and mindful visualization. It not only fresh but makes u fresh too…
“Amma kahat rehil, tohar muskan bahut khilaniya hey”… if one has not seen it, I feel one should. This is one ad that touched my heart. If – only if, we men folk could show such compassion, everytime, all of us.
- Mrs. Marino
Love of hair – I can connect to that. Emotions behind them too! The old man taking care of his wife, and the guy flirting with hairs on the next chair in the meeting room – somehow I could connect; maybe some more of us can do that too.
- Safola gold
Samosaaaaaa… samosaaaaa! Butter chicken – butterchicken; excercising while cursing all the good foods – and instant attention grabber. And keeps me stuck on till the very end; liked the concept… may be because I like all those food too!
- Fevicol – Rajasthani Mothers baby control
Still there – still liking it; as we all like the Fevicol ads and salute O&M team for their ideas.
- Times Now
Again excellent use of surprise and shock…each comment makes you wonder, if you have not already seen the advert. And culminating it with the “I just scaled Mount Everest” by a old lady – one really needs to feel the experience. Just one question, do we always need to feel all the news that way?
- Pepsi TV
People are still not sure whether Pepsi is really coming out with a channel, or not, I waited for it. But I guess they should reveal it quick, I am tired of watching the bums only. Can we actually see what is this all about?
- Coke – Aish
I guess even couple of my female class mates from college can do a better whistling than this. Its dubbing after all isn’t it, so couldn’t we had a better version. And as some of my fellow spacey mentioned, even if we had a few handsome hunks, may be some of our female members cud have also enjoyed it?
- Compaq Pressario
I mean what is this? I read about it on the paper, and then was trying to catch it on the channels – but King Khan proved once more, however successful he might be on big screen, when it comes to adverts, Shahrukh never fails to dish out a pathetic sample.
- 7 up
I love the drink and I used to love Fido, right from the very beginning when he appeared on screen. But Fido, you too have fallen, this one is not acceptable at no standard from you.
- Fructis Long n Strong
Well I always have a long tresses, and I agree the team did a good job with its texture too, but what the hell? Pulling off the railing? The hair not only looks awfully artificial with its straight cut at the bottom, but the question I had is what happened then? I mean she tore out the part of the railing and continued her walk? With the part of the railing still hanging? She didn’t take it off? Is it her secret of long hair – to weigh it down?
Was it the Rani Mukherjee effect? Well Saif’s solo ads are not that bad? Or are they planning for a joint movie? So there was a compulsion of appearing together?
Other mentions –
There are a few other mentions. Though I didn’t feel they are the class which can make their way to the top or the bottom, I liked their ideas. Some like the Orbits’s “Man is a social animal” and “its still working” or the Happydents – “eeshmaile – Heee ha ha” quite corny; and some like the Indica V2 Xeta, inspite of having a good idea didn’t get off the ground. And of course there are Reliance’s newest one – “Chowbey – tera phone” I like the smile on the face of Chowbey.
Oh BTW, I found one TV program, that I like watching. AXN, Wednusday, 10 PM, worlds most amazing adverts. Though I agree that some I miss because of the language barriers, but still there are quite a few that’s zzzzimply amazing!!
A late update: Just saw exclusive preview of Pepsi TV ad (http://pepsizone.yahoo.co.in/pepsitvad/tvad.html)
Also I missed "Chota nawab ka salana kartab" – Asian Paints – exterior emulsion…